La P∞lsera 2023 from Estrella Damm: 10 years attending Music Festivals
Estrella Damm launches "La P∞lsera 2023 de Estrella Damm": the individual who finds the collar with the gold back on the 33 and 20 cl bottles of bars and restaurants in Catalonia and Andorra, will have access for 10 years to twenty-one music festivals that the brand sponsors throughout the Catalan territory.
A bracelet that will not be fastened on the wrist, but can be carried comfortably in the smartphone wallet. The P∞lsera is an NFT (Non Fungible Token) -an exclusive and non-transferable piece of digital art- the work of the Barcelona artist Alex Trochut and generated in the Polygon blockchain, which represents the first Marza's foray into the world of NFTs.
Some of the festivals participating in the promotion are Brunch! Electronik (Barcelona), Canet Rock (Canet de Mar), Cap Roig Festival (Calella de Palafrugell), Cruïlla Festival (Barcelona), Primavera Sound (Barcelona) and Sónar (Barcelona), among others.
In addition to La P∞lsera NFT, the followers of Estrella Damm have another opportunity to experience the best live music in firsthand. All the collars −except the gold one− of the Estrella Damm returnable bottles will have a promotional code on their back, with which they will be able to enter the draw for free access for this 2023 to the same twenty-one Catalan festivals. To participate, you must access www.estrelladamm.com/es/lapolsera and enter the code.
A bracelet that will not be fastened on the wrist, but can be carried comfortably in the smartphone wallet. The P∞lsera is an NFT (Non Fungible Token) -an exclusive and non-transferable piece of digital art- the work of the Barcelona artist Alex Trochut and generated in the Polygon blockchain, which represents the first Marza's foray into the world of NFTs.
Some of the festivals participating in the promotion are Brunch! Electronik (Barcelona), Canet Rock (Canet de Mar), Cap Roig Festival (Calella de Palafrugell), Cruïlla Festival (Barcelona), Primavera Sound (Barcelona) and Sónar (Barcelona), among others.
In addition to La P∞lsera NFT, the followers of Estrella Damm have another opportunity to experience the best live music in firsthand. All the collars −except the gold one− of the Estrella Damm returnable bottles will have a promotional code on their back, with which they will be able to enter the draw for free access for this 2023 to the same twenty-one Catalan festivals. To participate, you must access www.estrelladamm.com/es/lapolsera and enter the code.
[Marketing]
[Retail]
[Editorial Staff]
Damm
[Date]
01.04.23
